Bollywood has emerged as a brand for every Indian since its inception. In the showbiz industry the makers are basically selling their film to the potential target audience.
Audience can make or break a film. Each genre of movies has a separate set of target audience that it needs to cater. The diversity of the country can prove to be a boon as well as a bane for the film makers. Diversity is opportunity to market various types of films as each of them has a fan base of their own. On the other hand demand of range of moves can transcend the supply of the same.
The presentation of narrative is key to persuade the masses to either go for a movie or not. Cinema is mode of experiencing a whole new world that is different from the reality. Movies attempt to keep the story and characters with some sort of realism in it so that audience can relate and get involved with them.
Bollywood takes its ideas from within the society. The content of the film, audience’s reaction, word of mouth and relationship between films and public are few factors that very crucial when it comes to profits of film venture.
The audience is like a fuel to the entertainment industry. The Indian film industry would totally collapse if there wouldn’t be any viewers to illustrate their creativity. It is important that Bollywood tends to give attention to the taste and opinion of actual audiences.
