What is a storyboard and why is it essential?

Storyboard is a sequence of drawings typically with some directions and dialogues representing the shots planned for a film or television production. It can also be referred to as illustrated representation of the thoughts of the director. This work of art helps explain the plot quickly. Storyboard is a tool breaks the script into shots, …

Importance of Audience in the Entertainment industry?

Bollywood has emerged as a brand for every Indian since its inception. In the showbiz industry the makers are basically selling their film to the potential target audience. Audience can make or break a film. Each genre of movies has a separate set of target audience that it needs to cater. The diversity of the …

Why are sequels becoming popular in Bollywood?

Sequels are a published broadcast or recorded work that continues the story or develops the theme of the earlier. The film makers are altering the concept to make it a money making opportunity. Bollywood is constantly coming up with new projects every year. Audience looks for an emotional connect and assured entertainment in every film. …

Can movies earn more money when the makers cast famous Jodis in Bollywood?

The showbiz industry directors are always looking to do something new. They tend to bring brand new pairs in the film together to bring some sort of freshness on the celluloid. It sometimes happens that the audience believes in the old is gold theory. Romance is one genre which is never forgotten in Bollywood giving …

Why does Bollywood need an item song to ensure the success of the film?

In Indian Cinema an item song is defined as a musical number inserted into a film that may or may not have any relevance to the plot.  The screen writers of film along with the entire team believe that the item songs are the heart of the story line and it is very crucial for …

Importance of promotions in Indian film industry?

Cinema is created by the makers so that it can have a positive influence on the audience. Film making includes writing, shooting, directing and producing, promoting a creative piece is also significant.  Promotion is defined as selling of the film to the viewers. Indian film makers conceive an idea and take the idea to the …

Why Should TRP be the sole method of analyzing the show on TV in social media age?

TRP (Television Rating point) is rating system to gauge the popularity of TV program. It indicates the percentage of target audience reached by a campaign or advertisement through a communication medium. In earlier time major chunk of the audience preferred to watch TV program through the traditional mode. TRP method was first used by Doordarshan …