Films, TV and Media
Product placement refers to the practice of including a brand name, product or Signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the recognition of the brand in the market. The makers even go to the extent of altering the script of the movies and daily soaps to …
Branding is the distribution of Merchandise with a brand name or a symbol imprinted. Celebrity branding is defined as a form of an advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service to raise awareness about an issue. In India celebrity culture is very …
Bollywood has emerged as a brand for every Indian since its inception. In the showbiz industry the makers are basically selling their film to the potential target audience. Audience can make or break a film. Each genre of movies has a separate set of target audience that it needs to cater. The diversity of the …