Branding is the distribution of Merchandise with a brand name or a symbol imprinted. Celebrity branding is defined as a form of an advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service to raise awareness about an issue. In India celebrity culture is very …
OTT VS Theatres
Television, Cinema halls are two of factors which culturally hold utmost importance among the Indian audience. In the hard times faced by people due to Corona Virus and Sushant’s death has hit the entertainment industry hard. Even now when the movie theatres are opening Bollywood has to face the wrath of both the virus as …