How Bollywood justifies infidelity in the light of comedy?

Infidelity is the act of not being faithful to your spouse by having sexual relationship with someone else.  While emotional infidelity describes relationships that break the boundaries of exclusive relationships but are not sexual or physical. Bollywood has always stayed true to the values of a male dominated society. The entertainment industry has normalized the …

Importance of Audience in the Entertainment industry?

Bollywood has emerged as a brand for every Indian since its inception. In the showbiz industry the makers are basically selling their film to the potential target audience. Audience can make or break a film. Each genre of movies has a separate set of target audience that it needs to cater. The diversity of the …

Can movies earn more money when the makers cast famous Jodis in Bollywood?

The showbiz industry directors are always looking to do something new. They tend to bring brand new pairs in the film together to bring some sort of freshness on the celluloid. It sometimes happens that the audience believes in the old is gold theory. Romance is one genre which is never forgotten in Bollywood giving …