Branding is the distribution of Merchandise with a brand name or a symbol imprinted. Celebrity branding is defined as a form of an advertising campaign or marketing strategy which uses a celebrity’s fame or social status to promote a product, brand or service to raise awareness about an issue. In India celebrity culture is very …
Why do audiences prefer watching shows and films online?
Television shows and the medium have been familiar to the masses. There has an emotional connection with the shows that have been running for years now. In the early 1990’s there was prevalent culture in the family wherein all the members used to watch Television together. With the coming of OTT platforms like Netflix, Amazon …
Exploring Cinema Therapy as a concept?
Cinema therapy is the use of cinema or movies to manage medical, mental health and life management. It can be looked at as a process where the consumer and the advisor have a chat about the characters in the popular films which in long run could help solve the core problem of the patient. Cinema …