Television, Cinema halls are two of factors which culturally hold utmost importance among the Indian audience. In the hard times faced by people due to Corona Virus and Sushant’s death has hit the entertainment industry hard. Even now when the movie theatres are opening Bollywood has to face the wrath of both the virus as well as viewers.
With the changing time India is seeing the rise of OTT platforms like Netflix, Amazon and also coming of other streaming apps, the competition has been increasing at a fast pace. The OTT platforms are growing and tend to dominate the market for the future.
There are some points of consideration in the OTT vs. Cinema hall debate lets discuss:
- Going for a movie, watching your favorite stars on the big screen is an amazing cinematic experience while OTT platforms lets you watch the film or show in accordance with the time and place that suits the consumer of the content.
- In old times the masses used to watch movies either in the cinema hall or wait for a long time for it to come on television but now the public have option to subscribe to Amazon and Netflix and watch it as much as they want.
- In the earlier times a small budget movie used to fade away in the lime light of big movies and makers faced a huge deal of financial loss but in recent time the producers have an option to release their movies on OTT platforms and take the movie to a wider set of audience.
- Movie goers get an opportunity to watch cinema in 3D and the OTT platform provides content in all languages with subtitle.
- OTT platforms provide customized content along with recommendations to the subscribers as per their choice where as the big screen has a common content for the masses.
- In movie theatres people pay for the movie show, time and seating where as Netflix, Amazon prime etc. charges on a monthly or yearly basis as per the plan chosen by the subscribers and also provide a variety content.
- The cost of movie ticket is increasing while the subscription of Netflix and various other streaming apps remains nominal thus making it an affordable option for the masses. This technique helps them increase the customer base.
