The BTS footage is outtakes filmed by the creative team to capture all the hard work done to shoot the movie or a daily soap. These bloopers give insights of the process of film making to the audience. It can be very beneficial for those who want to enter the entertainment industry. Filming these behind the scenes help increase the degree of audience engagement with the content offered. The audience tends to relate more to the cast and crew of the film as the viewers often watch them featuring in the clips. BTS is released on a continuous basis as a part of the PR strategy. It is a race to be relevant.
The modern filmmakers believe that it is good to have extra scenes shot so that it gives the crew more material to work on or releasing the unused ones make the show more popular among the audience thus increasing the online as well as offline TRP of the show.
In earlier days budgets of making a film was very less and the amount of resources to work with was also very limited so the directors didn’t want to waste it on shooting the behind the scenes as well. Nowadays with the emergence of social media it becomes very crucial to do promotions on platforms like Instagram, Facebook and Twitter.
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