Films, TV and Media
Barish is a Hindi web series developed by Ekta kapoor. It was released on a video on demand platform Alt Balaji and Zee5. Asha Negi who plays the role of Gauravi (a Marthi Mulgi) who belongs to a simple middle class family. Sharman Joshi plays the millionaire Gujrati businessman named Anuj who believes in living …
In Indian Cinema an item song is defined as a musical number inserted into a film that may or may not have any relevance to the plot. The screen writers of film along with the entire team believe that the item songs are the heart of the story line and it is very crucial for …
Cinema is created by the makers so that it can have a positive influence on the audience. Film making includes writing, shooting, directing and producing, promoting a creative piece is also significant. Promotion is defined as selling of the film to the viewers. Indian film makers conceive an idea and take the idea to the …
Cinema therapy is the use of cinema or movies to manage medical, mental health and life management. It can be looked at as a process where the consumer and the advisor have a chat about the characters in the popular films which in long run could help solve the core problem of the patient. Cinema …
The fan base of a famous person is responsible for the boom of the biopic genre. These followers are keen to get every update on their stars through social media so the makers take this opportunity to give a bigger insight to their lives by making a movie on them. Indian audiences have always appreciated …
Bollywood is best known for its glamorous casts, glitzy costumes and energetic dance routines. Fairness has always been considered as a sign of beauty and status. Discrimination based on color of someone’s skin is prevalent in Bollywood. Cinema tends to rely upon prejudice as a vehicle of entertainment. Bollywood has far less flattering reputation for …
Cinema is believed to entertain, take the audience to a world which is different from the reality. Cinema is popular media designed for mass consumption which plays a key role in molding opinions, constructing images and reinforcing dominant cultural values. Characters, Situations and Plots have largely driven by stereotypical ideologies. Indian films top the list …
There is saying-“Old is Gold.” We should remember that change is the only constant. The coming of remix culture is the matter of demand and supply, the public consumes and demands these remixes, the makers in the industry makes them. Every song has its own beauty. Remixes often don’t do justice to the original song. …
TRP (Television Rating point) is rating system to gauge the popularity of TV program. It indicates the percentage of target audience reached by a campaign or advertisement through a communication medium. In earlier time major chunk of the audience preferred to watch TV program through the traditional mode. TRP method was first used by Doordarshan …
Entertainment is getting more individualistic. The pandemic is provoking a boom for streaming platform in most other countries as well. The biggest OTT platforms are spending billions to build up online film libraries to lure viewers from the theatres. Corona virus brings India’s major mega movie industry to a stand- still. Uncertainty looms over the …