Why is the Remix Culture so popular in Bollywood?

There is saying-“Old is Gold.” We should remember that change is the only constant. The coming of remix culture is the matter of demand and supply, the public consumes and demands these remixes, the makers in the industry makes them. Every song has its own beauty. Remixes often don’t do justice to the original song. …

Why Should TRP be the sole method of analyzing the show on TV in social media age?

TRP (Television Rating point) is rating system to gauge the popularity of TV program. It indicates the percentage of target audience reached by a campaign or advertisement through a communication medium. In earlier time major chunk of the audience preferred to watch TV program through the traditional mode. TRP method was first used by Doordarshan …

How has Corona-Virus affected Bollywood?

Entertainment is getting more individualistic. The pandemic is provoking a boom for streaming platform in most other countries as well. The biggest OTT platforms are spending billions to build up online film libraries to lure viewers from the theatres. Corona virus brings India’s major mega movie industry to a stand- still. Uncertainty looms over the …

Is failure a prerequisite to be successful in life?

Failure and success are two faces of the same coin. It is of utmost importance to understand that failures are temporary and it is designed to bring new opportunities to achieve success. Some people fail and some succeed, it does not mean the person who has not been successful has done less but the one …

Does Nepotism have a role to play in making a career in the Bollywood?

Nepotism is the practice of favoritism based on Kinship. Nepotism means to appoint relatives or friends in one’s own organisation or workplace a position to which other people would be more eligible. It is just a reflection of the aspect of human nature. Slight inclinations towards the one you like exist in every society as …

Is screenwriting solely responsible for the success or failure of any Cinematic Experience?

The Screenplay is the final outcome of a continuous process of writing and rewriting which reaches the screen for public viewing. To appeal to the masses, a script goes through the process called “GreenLighting” which involves many people who read and re-read plenty of scripts and decide on which ones can pass the assessment and …