Importance of Product placements in Movies as well as Daily soap?

Product placement refers to the practice of including a brand name, product or Signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the recognition of the brand in the market. The makers even go to the extent of altering the script of the movies and daily soaps to …

Why is Indian Media obsessed with star kids?

Publicity is defined as attention given by the newspaper, Television and other forms of media to something or somebody. Publicity can be positive or Negative. The celebrities often get the positive publicity for their contribution to Indian Cinema. Indians have always had fascination towards the rich and famous. Instagram has become a medium to follow …